How might we flip the script on how we feel and talk about our personal care products, especially those that are closely tied to shame and embarrassment? Can uplifting the packaging design and user experience of intimate or "embarrassing" products change how we feel in the vulnerable moments that we need them?
Inspired by the emergency contraceptive company, Julie, I reformed the generic at-home UTI test kits with the brand concept, Tink.
With "anti-shame" design, I aim to catch users in vulnerable moments and uplift their feelings through an improved look and feel.
Inspired by the emergency contraceptive company, Julie, I reformed the generic at-home UTI test kits with the brand concept, Tink.
With "anti-shame" design, I aim to catch users in vulnerable moments and uplift their feelings through an improved look and feel.
Star-shaped test strips add humor and whimsy to an otherwise nerve-wracking or uncomfortable experience.
